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Rapid change in business dynamics in this industry necessitates constant updates through product, sales and service training. Employees need to continuously educate themselves to serve customers better. According to research, when employees are armed with the latest information on new products, services, offers etc, repurchases are likely to increase by 32%.
eLearning is equally applicable for self-development and improvement in market facing skills.
| Companies such as Best Buy, Home Depot, Circuit City and Kinko's use e learning as a tool to increase employee skills, motivation, and loyalty. |
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Unique needs
Certain peculiarities of the retail industry translate to unique tasks for training.
High turnover in the industry: Training is an ongoing phenomenon rather than a once-in-a-year affair.
Low margins combined with high salaries: Training budgets are relatively lower than other industries. Statistics show that retailers in the USA spend $100-300 per employee per year on training, 50% to 75% lower than that of other industries.
Limited time and resources: Practitioners are in high demand because of the high turnover rate. A lot of flexibility is expected, as limited time is available for learning.
Large percentage of youth as workers: The content and delivery mode of learning have to be gripping.
Need for robust metrics: Training in this industry caters to numerous people across geographies. Retailers would need to track store-by-store and employee-by-employee on factors such as completion and effectiveness.
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Astutix addresses these issues and more through:
Learning Module Transformation: Existing investments in training are leveraged to the maximum and we thus ensure you get maximum return for your dollar.
Practitioner based content development: We capture the experience of your specialists through our domain consultants who act as a bridge to our learning experts.
Simulation based blended learning: This makes the content gripping and makes sure the interactivity element in traditional, classroom-based learning is captured.
Performance measurement: We endeavor to make sure that learning goals are achieved and are in line with broader organization goals.
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